Beer Case Bag

Bulgarian advertising agency Noble Graphics Creative Studio have developed a really creative ad for the Bulgarian beer brand Shumensko: This is usual supermarket paper bag that exactly looks like a case of beer easily held by its owner with just one hand. As the authors say,

Through a small investment in paper bags distributed in stores, they turned pedestrians into free outdoor advertisements of “Shumensko” beer. The optical illusion of people, carrying with ease a case of beer in one hand, entertains onlookers, as well as the actual bag-owners.

Beer Case Bag was posted by Vitali K. on 11th October 2008 as part of the Curiosities section. Check the front page for the latest posts and follow me on Twitter.