The history of Coca-Cola
In today’s world, anyone knows what it is Coca-Cola. It’s hard to find someone who wouldn’t know this logo: round white letters on a red background, folding into words Coca-Cola. This is one of the most successful and recognized brands. Experts estimate it in more than $ 70 billion.
First, it was sold in May 8, 1886 in Atlanta and it was a drug worth 5 cents. “Cola” daily bought an average of only 9 people. Revenue from sales in the first year was only 50$. To improve sales, campaign heads have come up with various marketing moves. The most popular are the posters that urged customers to make a purchase of amazing drink. So gradually the popularity of “Coca-Cola” grew up, and profits from its sale too.